As the US health care industry continues to evolve, health care consumers will steadily demand better quality and value, creating new opportunities in the marketplace. The opportunities your company pursues, and those it chooses not to, will have a major impact on the long-term viability of your organization. This program will refocus your company on a customer-driven strategy, resulting in increased consumer satisfaction, deeper consumer loyalty, and improved outcome metrics.

Customer-Driven Strategies for Health Care Professionals will improve your ability to identify, understand, and reach health care consumers with a focus on making strategic decisions that engage patients, influence behavioral changes, and improve customer acquisition and retention methods. By developing a deep understanding of your patients and customers, you can better position your organization to succeed in the new health care marketplace.

This program will give you tools to design strategies for your organization that meet the needs of your health care customers, and by doing so, improve outcomes and financial performance. You will learn to draw insights from customer analysis, make strategic decisions based on consumer behavior, and develop new products and services based on customer needs. You will gain insights into health care consumer trends and preferences to help you formulate customer-driven solutions that increase consumer satisfaction, deepen customer loyalty, and yield positive short- and long-term results.