he 22nd AMS World Marketing Congress (WMC), cosponsored by the University of Edinburgh Business School, will take place July 9 - July 12, 2019. A rigorous academic program focuses on enlightenment. The academic program is blended with an enlightening social program as well.
If you are interested in being considered to participate in the program as a session moderator or in some other way, please contact Tina or Mary now. Deadline for submission is Oct. 1, 2018; and registration information will be available on the website in December 2018.
Program Chairs
Tina Harrison, University of Edinburgh Business School - Tina.Harrison@ed.ac.uk
Mary Brennan, University of Edinburgh Business School - Mary.Brennan@ed.ac.uk
Arrangements Chair
Shona Black, University of Edinburgh Business School - Shona.Black@ed.ac.uk
Advertising and Integrated Communication
Anand Kumar, University of South Florida, Tampa, USA - akumar@usf.edu
Big Data and New Marketing Analytics
Jake Ansell, University of Edinburgh, UK - J.Ansell@ed.ac.uk
Annie Pei-I Yu, National Chung Cheng University, Taiwan - annieyu@ccu.edu.tw
Branding and Product Management
Cleopatra Veloutsou, University of Glasgow, UK - Cleopatra.Veloutsou@glasgow.ac.uk
Kirsten Cowan, Neoma Business School, France - kirsten.cowan@neoma-bs.fr
Business-to-Business Marketing
Kaouther Koolie, Bournemouth University, UK – kkooli@bournemouth.ac.uk
Elvira Bolat, Bournemouth University, UK – ebolat@bournemouth.ac.uk
Children and the Marketplace
David Marshall, University of Edinburgh, UK – David.Marshall@ed.ac.uk
Consumer Behavior
Joe Vella, Malta University, Malta - joseph.m.vella@um.edu.mt
Jennifer Yule, Northeastern University, USA - je.yule@neu.edu
Consumer Culture: Interpretive Perspectives
Stephanie O’Donohoe, University of Edinburgh, UK – S.O’Donohoe@ed.ac.uk
Corporate social responsibility, ethics, environmental and green marketing
Matthew Lunde, Ithaca College, USA - Matthew.b.lunde@gmail.com
Cross-Cultural, Multicultural and/or International Marketing
Monica Hernandez, St. Edwards’ University, USA - mherna71@stedwards.edu
Digital Marketing
Kirk Plangger, King’s College London, UK - Kirk.plangger@kcl.ac.uk
Jan Kietzmann, Simon Fraser University, Canada - jan_kietzmann@sfu.ca
Distribution and Supply Chain Management
Rajesh Iyer, Bradley University, USA - riyer@fsmail.bradley.edu
Matt Wilson, Royal Institute of technology (KTH), Sweden – mattwilson.bsc@gmail.com
Entrepreneurship and Innovation
Jeanette Paschen, Royal Institute of Technology - jeannette.paschen@indek.kth.se
Karen Robson, University of Windsor - krobson@uwindsor.ca
Financial Services Consumers and Marketing
Julie Robson, Bournemouth University, UK - JRobson@bournemouth.ac.uk
Heejung Park, University of Wyoming, USA - hpark5@uwyo.edu
Fashion and Luxury Marketing
Patsy Perry, University of Manchester, UK - patsy.perry@manchester.ac.uk
Victoria Osburg, Hull University, UK - V.Osburg@hull.ac.uk
Food Marketing and Consumption
Mary Brennan, University of Edinburgh, UK – Mary.Brennan@ed.ac.uk
Mary McCarthy, University College Cork, Ireland - M.McCarthy@ucc.ie
Healthcare Marketing
Sarah Lord Ferguson, Simon Fraser University, Canada - sarah_lord_ferguson@sfu.ca
Marketing and society, not-for-profit marketing, charity marketing, bottom-of-the-pyramid marketing
P. Sergius Koku, Florida Atlantic University, USA - koku@fau.edu
Gillian Sullivan, Mont LaTrobe University, Australia – g.sullivan-mort@latrobe.edu.au
Marketing Education
Alma Mintu-Wimsatt, Texas A&M University-Commerce, USA - Alma.Wimsatt@tamuc.edu
Héctor R. Lozada, Seton Hall University, USA - lozadahe@shu.edu
Marketing in Emerging Markets
Jay Mulki, Northeastern University, USA - j.mulki@neu.edu
Marketing Research: Methods, Measures, and Analytics
Joe Hair, University of South Alabama, USA – jhair@southalabama.edu
Christian Ringle, Hamburg University of Technology, Germany – c.ringle@tuhh.de
Marko Sarstedt, Otto Van Guericke University Magdeburg, Germany - marko.sarstedt@ovgu.de
Marketing Strategy
Leyland Pitt, Simon Fraser University, Canada - lpitt@sfu.ca
Vida Morkunas, Lulea University of Technology New Product development and Innovation, Sweden - Vidamorkunas@telus.net
New Product Development and Innovation
Tek Thongpapanl, Brock University, Canada - nthongpa@brocku.ca
Adam Mills, Loyola University, USA - ajmills@loyno.edu
Personal Selling and Sales Management
Felicia Lassk, Northwestern University, USA - F.Lassk@northeastern.edu
Pricing and Customer Value
Ben Lowe, University of Kent, UK - B.Lowe@kent.ac.uk
Carl-Philip Ahlbom, Stockholm School of Economics, Sweden - carl-philip.ahlbom@hhs.se
Relationship Marketing/CSR/Customer Loyalty/CLV
Harjit Sekhon, Coventry University, UK - bsx209@coventry.ac.uk
Retailing (Online/Offline)
Kishore Gopalakrishna Pillai, University of East Anglia, UK - K.Gopalakrishna-Pillai@uea.ac.uk
Prithwiraj Nath, Leeds Beckett University, UK - p.nath@leedsbeckett.ac.uk
Services Marketing
Dahlia El-Manstrly, University of Edinburgh, UK – Dahlia.El-Manstrly@ed.ac.uk
Linda Alkire, Texas State University, USA - l_n57@txstate.edu
Social Media Marketing
Ben Marder, University of Edinburgh, UK – Ben.Marder@ed.ac.uk
Antonia Erz, Copenhagen Business School, Denmark - ae.marktg@cbs.dk
Wine and Tourism Marketing
tbc
Special Sessions
Tina Harrison, University of Edinburgh, UK - Tina.Harrison@ed.ac.uk
Doctoral Colloquium
Jillian Farquhar, Solent University, UK - Jillian.Farquhar@solent.ac.uk
07月09日
2019
07月12日
2019
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