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活动简介

he 22nd AMS World Marketing Congress (WMC), cosponsored by the University of Edinburgh Business School, will take place July 9 - July 12, 2019.  A rigorous academic program focuses on enlightenment.  The academic program is blended with an enlightening social program as well.

If you are interested in being considered to participate in the program as a session moderator or in some other way, please contact Tina or Mary now. Deadline for submission is Oct. 1, 2018; and registration information will be available on the website in December 2018.

组委会

Program Chairs

Arrangements Chair

征稿信息

征稿范围

Advertising and Integrated Communication

  • Anand Kumar, University of South Florida, Tampa, USA - akumar@usf.edu

Big Data and New Marketing Analytics

Branding and Product Management

Business-to-Business Marketing

Children and the Marketplace

Consumer Behavior

Consumer Culture: Interpretive Perspectives

Corporate social responsibility, ethics, environmental and green marketing

Cross-Cultural, Multicultural and/or International Marketing  

Digital Marketing

Distribution and Supply Chain Management

Entrepreneurship and Innovation

Financial Services Consumers and Marketing

Fashion and Luxury Marketing

Food Marketing and Consumption

Healthcare Marketing

Marketing and society, not-for-profit marketing, charity marketing, bottom-of-the-pyramid marketing

Marketing Education

Marketing in Emerging Markets 

Marketing Research: Methods, Measures, and Analytics

Marketing Strategy

  • Leyland Pitt, Simon Fraser University, Canada - lpitt@sfu.ca  

  • Vida Morkunas, Lulea University of Technology New Product development and Innovation, Sweden - Vidamorkunas@telus.net 

New Product Development and Innovation

Personal Selling and Sales Management

Pricing and Customer Value

Relationship Marketing/CSR/Customer Loyalty/CLV

Retailing (Online/Offline) 

Services Marketing

Social Media Marketing

Wine and Tourism Marketing

  •  tbc 

Special Sessions

Doctoral Colloquium

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重要日期
  • 会议日期

    07月09日

    2019

    07月12日

    2019

  • 07月12日 2019

    注册截止日期

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